Take your product to market with a plan that holds up.
Positioning, audience, pricing input, channels and a launch roadmap, built by people who've launched in competitive markets.
Signs you need this
- You have a product, but no clear answer to "who exactly is this for?"
- You're about to spend on ads or an agency without a plan behind it
- Investors or lenders want a business plan with a real marketing section
- Sales and marketing tell different stories about what you sell
- You're entering a new market, segment or province
What we cover
Research
- Market sizing and trends
- Competitor review and gaps
- Customer interviews and surveys
- Ideal customer profiles
Positioning
- Value proposition
- Messaging framework by audience
- Brand story and proof points
- Naming and tagline input
Plan
- Channel mix and budget split
- Pricing and offer input
- Sales and marketing handoffs
- KPIs and targets
Launch
- 90-day launch roadmap
- Launch campaign plan
- Business plan marketing section
- Fractional leadership through launch
From first call to finished work
Discover
Workshops with you and your team on the product, customer and goals.
Research
Market, competitor and customer research to test assumptions.
Shape
Positioning, messaging and the channel plan, reviewed with you.
Roadmap
A 90-day launch plan with owners, budget and targets.
Deliverables
GTM strategy
A short, usable document, not a 90-page deck.
Messaging framework
What to say to each audience, with proof points.
Launch roadmap
Week-by-week actions, owners, budget and KPIs.
Launch Plan
3-6 weeks from first workshop to launch roadmap.
Can you help write our business plan?
Yes. We write the marketing, market analysis and go-to-market sections, and work with your accountant or advisor on the financials.
We already launched. Is it too late?
No. Many clients come to us after a soft launch. We look at what's working, reset the positioning and build the next 90 days.
Marketing Automation & CRM
Salesforce Marketing Cloud, Braze and HubSpot, set up properly, connected to your data and actually used by your team.
Learn more →Email & Lifecycle Marketing
Lifecycle programs that welcome, nurture, retain and win back customers, built to land in the inbox and stay CASL-compliant.
Learn more →Social Media, SEO & SEM
Social, search and paid campaigns that bring in the right people, with every dollar tracked to a result.
Learn more →Got a product to launch or a marketing engine to fix?
Book a free 30-minute call. You'll leave with at least one idea you can use, whether we work together or not.