Insights
Practical guides, no fluff.
What we've learned about email, compliance, automation and launching products, written so you can use it.
Email · 7 min
Email marketing best practices for 2026
Email authentication, list hygiene, sender rules from Gmail, Yahoo and Microsoft, and how to write emails people open.
Read →Compliance · 6 minCASL in plain English
A plain-English guide to Canada's Anti-Spam Legislation for businesses that send email: consent, identification, unsubscribes and records.
Read →Strategy · 5 minThe go-to-market checklist
The questions to answer before launching a product: customer, problem, positioning, pricing, channels, sales and metrics.
Read →Got a product to launch or a marketing engine to fix?
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